PTO LA Pro AM 2022
Creating the LA PRO AM Branding
I had the privilege to set the look and feel of the event creating templates and bespoke designs for event build up and race day. From brainstorming to output the overall aesthetic was to use ‘LA colours’ and locational assets to elevate the designs.
The PTO Pro Am will team six top-ranked professional triathletes with CAF athletes and special guests to race together in a mixed-relay race from Venice Beach to the streets of Downtown Los Angeles.
The race is held over the Olympic distance – 1500m swim, 40km bike and 10km run.
CAF athletes will do the swim, PTO professionals will race the bike and CAF athletes or special guests will complete the run.
The first PTO Pro Am will be held as part of the Herbalife24 LA Triathlon, the city’s premier triathlon event with a history dating back to the early 2000s.
Collins Cup 2022
Creating the Collins Cup Branding & Content
From Art Directing the Key Artwork to Brand Application across the location to creating content across all platforms, the Collins Cup was amazing to be part of.
The Collins Cup is a triathlon like no other in which the greatest triathletes from across the globe assemble into competing regions – Team Europe, Team US and Team International going head to head in 12 match races held in Slovakia.
Canadian Open 2022
Creating the Canadian Open Branding & Content
This was first Canadian Open event by PTO with hopes of a Second year in 2023 I established the look and feel for the event which then led me to creating all the content and brand application.
